Collection: Roots Organics

Aurora Innovations was founded in Eugene, Oregon by a group of conscientious, organic gardeners and are the innovators behind the Roots Organics brand of organic agricultural products. Now a part of the Hydrofarm brand acquired in 2021, you will still find that Roots Organics is still dedicated to bringing you superior and unique organic gardening products so you and our planet will be healthier and happier. Our mission is to turn the world’s finest ingredients into the world’s finest soils and inputs. Vertical integration allows us to consistently provide deluxe organic products on a large scale without losing sight of our organic ethos. With our in-house sources for essential base ingredients like peat and perlite, we sleep easy with the knowledge that every aspect of our business is ethical and sustainable.